straight hair, hair straightening treatments, keratin, Brazilian hair treatment, Japanese hair treatment.

Since the late 1800’s, hair straightening has become a popular technique across the globe to transform the shape and texture of hair, adapting various methods to achieve a smooth and sleek appearance. Today, the two most requested methods are keratin and thermal treatments, and here’s what you need to know about both before your next trip to the salon.

Keratin treatments:

Usually referred to as a “Brazilian Blowout,” simply stated, is the process of adding a liquid layer of fibrous protein called keratin, a naturally occurring protein that makes up hair, nails and the outer layer of skin, to the hair followed by the use of a hot iron to seal in the treatment. The process is a temporary solution to frizzy, wavy or curly hair. Because this is essentially a coating of the hair strands, eventually the treatment wears off after washings, generally lasting for an average of around three months.
Pros: This type of treatment can be performed on any type of hair, and it doesn’t matter if it has been treated or colored before.
Cons: Some treatments, if done incorrectly by an inexperienced stylist can produce formaldehyde gas, as a result of heating the chemicals used to bind the keratin protein to the hair follicle, which can be harmful. Also, to maintain the appearance, you will need to go in for additional treatments about every three months.

Japanese hair straightening treatments:

Made popular after controversy around Brazilian treatments surfaced in the early 2000’s, Japanese straightening is a process where a special solution is applied to the hair and actually breaks down the structural bond of your hair. Through the process, curly or wavy hair is transformed and set into pin-straight locks with permanent results. Because the process is actually reforming the chemical bonds within the follicle, the effect is not worn down by washing, and it’s only when new hair grows in that the appearance starts to change. Generally, the results last for around six months.
Pros: Permanent results that last twice the amount of time that a keratin treatment will, and you don’t have to worry about the possibility of being exposed to formaldehyde.
Cons: The process is labor-intensive, and if done improperly by a stylist who isn’t well-trained, can be very damaging to hair. Also, you won’t be able to do any additional chemical treatments to the hair, due to the intensity of the process to restructure the follicle.

Both treatments can help you achieve that silky, flowing straight hair look you’ve been dreaming of, but it’s important to weigh your options. When thinking about making such a significant change, consider what will work best for your lifestyle and any potential treatments you may want to do in the future. Regardless of which one you choose, a stylist with experience in permanent straightening techniques is absolutely crucial. The stylists at The Salon Project are highly trained and qualified to help you make the right decision. Stop into one of their salons or call to make an appointment with a world-class stylist who can help you achieve that straight, silky-smooth look you’re looking for!